Media & Entertainment Sector
These are turbulent times for many entertainment and media companies.
The shift to digital is well past the tipping point.
Changes in marketer and consumer spending continue to accelerate, necessitating new strategies and flexible business models for entertainment and media companies to thrive in increasingly global markets.
But even amid disruption, some realities endure: the most valuable constituents in the entertainment and media industry remain the active, loyal, and passionate fans.
RwE believes that as the media and entertainment industry moves to a direct-to-consumer world, those companies – whether they’re global giants or small start-ups – that fully embrace a fan-centric approach to their business and how it functions will emerge as the new leaders.
RwE has deep industry experience, functional expertise, and international reach and we unite strategy and execution to deliver immediate impact and lasting value for RwE clients.
Media companies have also been re-evaluating their content strategies, increasingly investing in areas such as augmented and virtual reality. The past two years have seen a series of investments as large and small players alike rush into the AR/VR space.
Similarly, many social media companies are entering the video content broadcasting space. Modern consumers are active on social media and watch a good deal of short-form content on their smartphones.
Media companies have also been re-evaluating their content strategies, increasingly investing in areas such as augmented and virtual reality. The past two years have
seen a series of investments as large and small players alike rush into the AR/VR space.
Similarly, many social media companies are entering the video content broadcasting space. Modern consumers are active on social media and watch a good deal of short-form content on their smartphones.
From a technology standpoint, the next few years appear to be the years that “voice” will truly come to the fore. Adoption and usage of voice-enabled digital assistants is growing, indicating that voice could be the next big thing – after touch – in human-computer interaction. Voice-assisted speakers are gaining strength as well, with North American penetration reaching 20%.
RwE recognizes many of these trends and are focused on helping clients to create solutions and new businesses that address these, and many other opportunities within the media and entertainment sectors.
RwE is here to advise companies on their business plans and opportunities and to try and assist with linkage to well-known strategic partners and firms seeking new business ideas and offerings at early stages.
